Well, the big day has finally arrived! Tomorrow is the launch of the Blue Jean Chef cookbook (Blue Jean Chef: Comfortable in the Kitchen), as well as the launch of the brand spankin’ new line of Blue Jean Chef cookware and cooking tools on QVC (noon and 7pm ET). I’ve been blogging and tweeting about all the new things in store, but I thought I’d give you a sneak peak at what will be available tomorrow.
I’ve always been a big fan of hard anodized cookware. It performs well as a cooking medium, distributing the heat evenly. It is super durable and keeps its good looks for a long time. AND… I just think it looks great in a kitchen. So, what’s new about Blue Jean Chef hard anodized cookware? Well, first off the cookware is truly designed for the avid home cook. Many people have complained to me about cookware being too heavy. This cookware is weighted perfectly for the home cook – easy to manage without compromising performance.
Secondly, we’ve put the best non-stick surface available on the inside. The non-stick in Blue Jean Chef hard anodized cookware is by Dupont AND it is PFOA-free. The big news, however, is that unlike many other PFOA free non-sticks, this one is metal utensil safe! That’s huge! It means that this non-stick surface will last, and you won’t end up throwing the pan out in the trash (which is what happens with many of the other PFOA-free pans). Finally, I listened to my QVC customers and included colored silicone handles (you can choose from red, blue, brown or black) and glass lids with a silicone rim. The cookware is beautiful and I know everyone will be pleased with its performance.
I’ve said it before and I’ll say it again – the most important tools in your kitchen are your cookware and your chef’s knife. Tomorrow I’ll be showing off the coolest knife I’ve seen in a long time. The handle is actually made from denim! The handle is made with technique called mikarta – layers of fabric (usually linen, but for the Blue Jean Chef we had to use denim!) are pressed and bonded together to form a brick, from which a handle is then carved. The result is not just a cool-looking knife, but a knife handle that is waterproof and harder than wood or plastic. The blade of the Blue Jean Chef knife is made of Japanese stainless steel, has a granton edge and of course is a great shape – a cross between a santoku and a chef’s knife. It’s so unique – you won’t find a knife like this anywhere else.
I’m really happy to also be bringing some ceramics to the Blue Jean Chef line. Tomorrow we’ll show off a 3 quart stoneware baker in three different colors (red, blue and green). This versatile baker also has a fabric treatment to it. We’ve embedded a linen like texture into the surface of the ceramic, giving it a very cool and unique look without going crazy with a pattern. This way, the Blue Jean Chef ceramics can fit into any decorating or design scheme that you already have in your kitchen. It’s so versatile because it can go into the oven up to 500º F, into the fridge, into the microwave, into the freezer OR into the dishwasher. It’s happy to find a home anywhere in your kitchen!
Throughout the show tomorrow you’ll see me using gorgeous new Blue Jean Chef kitchen towels. I have a soft spot for tea towels and always want a nice one to grab at any time, whether I’m drying a glass, grabbing a hot pan out of the oven or just wiping my hands. Towels are usually left out in your kitchen – handing on the rail of your oven or hanging on the fridge handle, so they had better be nice looking. So, we have a set of SIX kitchen towels in blue, red or green striped pattern. The quality is top-notch and the value can’t be beaten. You’ll love these!
It’s no secret that I have a terrific job! Another offering in the Blue Jean Chef line is a selection of wines from My Wines Direct. It was another tough day at the office when I got to sit with the folks at My Wines Direct and select two whites and two reds to pass along to the QVC community. I selected an Argentinian Malbec, a Chilean Sauvignon Blanc, a Californian Chardonnay and a delicious Californian Cabernet Sauvignon. Then, I created two recipes for two of these wines, which are included with the set. The wines can be purchased as a one time delivery, or on an auto-delivery program so you’ll never be without a bottle when you need it.
And, of course, my cookbook will be available tomorrow. I’ve been able to share the book with several people since I received the first copies from the printer, and I’ve even received some great reviews online. You can read them here and here and here. We had a book release party last Friday and all the feedback I’ve been getting has been great! I’m excited about sharing the book with you. There’s even a great cookbook holder/chalkboard to keep your book clean and open to the right recipe. That is a must have!
So, as you can see, it’s going to be a big day for me tomorrow. I hope you can join me on QVC at noon ET for a preview of the cookbook and then at 7pm ET for a full hour of all our new Blue Jean Chef products.